by Noelene | Mar 25, 2015 | Ageing, Authenticity, Campaign, Communications, Public Relations, Reputation
Marketing your organisation on a competitive search engine In July this year aged care service providers will begin to receive electronic client referrals through the My Aged Care Provider Portal. The portal will allow clients to search for specific services and view...
by Noelene | Mar 23, 2015 | Authenticity, Communications, Reputation
I recently read an article which posited that authenticity replaces authority. I don’t believe this is true, I think that when it comes to social business, they are equally important. However, I began to reflect on the statement and was reminded of an incident that...
by Noelene | Mar 6, 2015 | Ageing, Campaign, Communications, Crisis Communication Plan, Public Relations, Reputation
Do you have a Crisis Communication Plan? What is your guide for how and when to communicate about issues or crises? If you have a plan, when was it last reviewed? Is it up to date or wildly out of date? I started to think about the importance of Crisis Communication...
