Heart To Heart
Our aged care blog features the latest news & insights on aged care as well as health & disability services, consumer directed care & NDIS. As well as industry related discussion and information we keep you informed of the latest marketing & social media tips.
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Latest Blog Posts
Preparing your My Aged Care Provider Portal profile
Don’t let your website let you down when it comes to your My Aged Care Website portal
Does Authenticity Replace Authority?
I recently read an article which posited that authenticity replaces authority.
I don’t believe this is true, I think that when it comes to social business, they are equally important. However, I began to reflect on the statement and was reminded of an incident that occurred years ago, where my lack of authenticity compromised my authority (and the humiliation still stings years later).
A Crisis Communication Plan – An opportunity to save your business from Free Fall
Do you have a Crisis Communication Plan? What is your guide for how and when to communicate about issues or crises? If you have a plan, when was it last reviewed? Is it up to date or wildly out of date? I started to think about the importance of Crisis Communication...
Why dealing with complaints promptly and unconditional apologies are good for business.
Good complaints processes protect the individuals, (particularly in the case of aged care services where many are vulnerable and some without advocates in family or friends). They also protect the organisation. No organisation wants to close its doors because of a scandal that they could have addressed long before closing down is the only solution.
Clever marketing to older vulnerable people does NOT need the boo man
Promoting your aged care services Whenever I talk with clients in the Aged Care sector, the question of how to get aging people to start thinking of their care needs in their later years inevitably crops up. Some of the difficulties that need to be considered include:...
Issues for older lesbian, gay, bi-sexual, transgender and intersex people who require aged care services.
I know that good communications is all about telling good stories and it was never clearer to me than when I attended Val’s Cafe – LGBTI Ageing and Aged Care Conference this week.
This conference was directed at highlighting issues for older lesbian, gay, bi-sexual, transgender and intersex people, particularly those who require aged care services. The conference pointed out issues of discrimination and hatred for LGBTI people, fears of coming out for people who are frightened of being treated poorly because of their sexuality, gender preference or intersex status.
ABC Mental As Campaign – A campaign to strive for
I was delighted a few weeks ago to participate as a listener, viewer, reader and donor in ABC Australia’s national campaign Mental As…
Back to Basics for Social Media
Social media for businesses including those in the disability and aged care sectors
Nothing damages reputation like deceit
I would think that most businesses know that using a well-known person’s photo to help them promote their product without that well-known person’s permission is likely to lead to trouble. And it is hard to believe that a business would think that they could use it anyway, and the well-known person will be no none-the-wiser.
Making a decision about Aged Care accommodation – the smell of cigarette smoke is a turn off
When it became necessary to find some respite care for my elderly and frail father because his carer, my mother, needed to go to hospital, I was keen to see what the process was like from the carer and aged person’s point of view.
