Aged Care Marketing Services
Agility Communication are experts in aged care marketing. We work with aged care services and not for profit organisations to build their reputation,communicate effectively with staff and consumers and attract new clients. In this new digital age providers need to stand out from the crowd and deliver engaging content that really sells their services and ensures that consumers needs come first.
When it comes to aged care marketing, Australia is experiencing a revolution.
Consumer directed care, opening the sector to new players and an ageing population to name a few.
Smaller organisations are not only competing for funds for the first time, they are competing with international, multibillion dollar players.
My theory is that at a time of significant change, particularly when you are working in an environment that can be dysfunctional – briefings that leave you baffled, unclear policy explanations, misinformation and dis-information – we stick to the work that falls within our comfort zone – program development and delivery, pricing models and so on.
Unless there is a dedicated marketing team actively marketing your aged care services, marketing may not even get off the agenda. Until it is clear that the people are not coming and therefore the numbers are not adding up.
If any or all of this is true for you, or if you just feel a little bit out of your depth, it is not too late.
We can help you with…
- Market research for aged care services
- Communication and marketing strategy for aged care providers
- Digital training and resources including web copy and social media
- Direct marketing for aged care organisations that delivers results
- LGBTI inclusiveness for aged care services
Contact us today
Read our latest blog posts related to aged care
Our blog features aged care industry related discussion and we keep you informed of the latest aged care marketing & social media tips. Below you can find our latest aged care articles or you can view the full blog page for more!
Clever marketing to older vulnerable people does NOT need the boo man
Promoting your aged care services Whenever I talk with clients in the Aged Care sector, the question of how to get aging people to start thinking of their care needs in their later years inevitably crops up. Some of the difficulties that need to be considered include:...
Issues for older lesbian, gay, bi-sexual, transgender and intersex people who require aged care services.
I know that good communications is all about telling good stories and it was never clearer to me than when I attended Val’s Cafe – LGBTI Ageing and Aged Care Conference this week.
This conference was directed at highlighting issues for older lesbian, gay, bi-sexual, transgender and intersex people, particularly those who require aged care services. The conference pointed out issues of discrimination and hatred for LGBTI people, fears of coming out for people who are frightened of being treated poorly because of their sexuality, gender preference or intersex status.
Making a decision about Aged Care accommodation – the smell of cigarette smoke is a turn off
When it became necessary to find some respite care for my elderly and frail father because his carer, my mother, needed to go to hospital, I was keen to see what the process was like from the carer and aged person’s point of view.