I have written a post on LinkedIn about the benefits of creating emotion in your followers by using human interest stories in your social media, this is particularly important for not-for-profit organisations who may not have spare funds for Facebook advertising. There have been major changes to popular sites such as Facebook, and organisations with a Facebook page are noticing the difference. This article and infographic may help you to re-develop or renew your Facebook strategy. If you need some help with your social media strategy our Marketing for community organisations online course may be able to help you!