I have written a post on LinkedIn about the benefits of creating emotion in your followers by using human interest stories in your social media, this is particularly important for not-for-profit organisations who may not have spare funds for Facebook advertising....
Recently I was preparing two social media workshops, one for business and one for community groups. That got me thinking about where the differences were. There is lots of common ground between managing business and managing social media accounts – but what are the...
Up until now, personal brand was much more about how I transferred my values, beliefs, skills and knowledge online. What people read from me or about me, more than how they saw me – literally. My decision to be photographed by Juanita required me to think about my...
It all started when two black dogs met. I was walking around Lake Daylesford with my rescued greyhound Issy. Lorne was doing the same with his rescued greyhound Evie. Peas in a pod in appearance, night and day in temperament. Both beautiful, gentle animals, they...
The early days of my business coincided with the early days of social media. I had a twitter account, a blog and I was on LinkedIn. I was spending a lot of time learning and understanding the different mediums and how they worked to promote, engage, direct traffic and...
