‘Thoroughly unprepared, we take the step into the afternoon of life. Worse still, we take this step with the false presupposition that our truths and our ideals will serve us as hitherto. But we cannot live the afternoon of life according to the program of life’s morning, for what was great in the morning will be little at evening and what in the morning was true, at evening will have become a lie.’

This beautiful quote from Carl Jung reminds us that if you present all of your information in the same way, regardless of the audience, you are presenting information that is of no use to at least some of your audiences.

One way that we can show respect for our clients and customers is to make sure that our messages will resonate with them. To do that we may need to find a number of ways to connect.

Every client, potential client and past client is important to us. We will always strive to make our messages meaningful to the very different people that we work with.